The Global Hair Styling Tools Market size is expected to reach $59.8 billion by 2031, rising at a market growth of 4.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 6,63,517.5 thousand units, experiencing a growth of 15.4% (2020-2023).
There is a growing trend towards sleek, straight hairstyles driven by fashion trends, celebrity influences, and social media. Therefore, the hair straightener segment registered $7,995.0 million revenue in the market in 2023. Also, Russia would require 7,245.42 thousand units of hair straighteners by 2031. Hair straighteners effectively achieve these sleek looks, catering to consumers who desire smooth and polished hair. Also, some hair straighteners are designed with features that promote hair health, such as infrared heat technology and ionic technology.
The beauty and personal care sector have progressively embraced diversity and inclusivity, creating hair styling tools tailored to a broad spectrum of hair textures, lengths, and styles. This inclusivity-driven approach creates opportunities for niche products tailored to specific hair types, such as curly, coily, or textured hair, expanding the market’s reach and appeal. Therefore, the expansion of the beauty and personal care industry is driving the market’s growth.
Additionally, as disposable income rises, consumers have more purchasing power to invest in high-quality hair styling tools. They are willing to spend on premium products with advanced features, superior performance, and durability, enhancing their styling experience and achieving salon-like results at home. Thus, increasing disposable income is propelling the growth of the market.
However, advanced tools often come with premium features, cutting-edge technology, and superior performance, which command higher price points. This makes them less accessible to price-sensitive consumers who may find the cost prohibitive. As a result, a significant portion of the market may opt for more affordable alternatives or forego purchasing altogether, leading to reduced sales volume for manufacturers. Thus, the high cost of advanced tools is impeding the market’s growth.
There is a growing trend towards sleek, straight hairstyles driven by fashion trends, celebrity influences, and social media. Therefore, the hair straightener segment registered $7,995.0 million revenue in the market in 2023. Also, Russia would require 7,245.42 thousand units of hair straighteners by 2031. Hair straighteners effectively achieve these sleek looks, catering to consumers who desire smooth and polished hair. Also, some hair straighteners are designed with features that promote hair health, such as infrared heat technology and ionic technology.
The beauty and personal care sector have progressively embraced diversity and inclusivity, creating hair styling tools tailored to a broad spectrum of hair textures, lengths, and styles. This inclusivity-driven approach creates opportunities for niche products tailored to specific hair types, such as curly, coily, or textured hair, expanding the market’s reach and appeal. Therefore, the expansion of the beauty and personal care industry is driving the market’s growth.
Additionally, as disposable income rises, consumers have more purchasing power to invest in high-quality hair styling tools. They are willing to spend on premium products with advanced features, superior performance, and durability, enhancing their styling experience and achieving salon-like results at home. Thus, increasing disposable income is propelling the growth of the market.
However, advanced tools often come with premium features, cutting-edge technology, and superior performance, which command higher price points. This makes them less accessible to price-sensitive consumers who may find the cost prohibitive. As a result, a significant portion of the market may opt for more affordable alternatives or forego purchasing altogether, leading to reduced sales volume for manufacturers. Thus, the high cost of advanced tools is impeding the market’s growth.
By Application Analysis
On the basis of application, the market is segmented into household and commercial. The commercial segment recorded 72.1% revenue share in the market in 2023. Commercial establishments require high-performance tools to deliver professional-quality results to their clients. In terms of volume, the commercial segment utilized 4,27,944.2 thousand units of hair styling tools in 2023.
By Distribution Channel Analysis
By distribution channel, the market is divided into hypermarkets & supermarkets, specialty stores, online, and others. The specialty stores segment procured 18.6% revenue share in the market in 2023. Specialty stores employ knowledgeable staff members trained in hair care and styling techniques. In terms of volume, the specialty stores segment would sell 1,39,323.1 thousand units of hair styling tools by 2028.By Product Analysis
Based on product, the market is divided into hair dryer, hot brushes, crimpers & wavers, hair clippers, hot rollers, multistylers, curling irons, hair straightener, and others. In 2023, the curling irons segment attained 13.5% revenue share in the market. Modern curling irons are designed with user-friendly features such as adjustable heat settings, ergonomic handles, and swivel cords, making them easy to use even for beginners. In terms of volume, the demand of curling irons segment would reach 98,254.9 thousand units by 2028.By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region witnessed 28.8% revenue share in the market in 2023. Europe has a diverse population with varying hair textures, lengths, and styles. Consumers seek tools that cater to their specific needs, whether they have straight, curly, wavy, or textured hair. In terms of volume, Germany registered 30,195.48 thousand units demand of hair styling tools in 2020.List of Key Companies Profiled
- The Procter & Gamble Company
- Conair LLC (American Securities LLC)
- Wahl Clipper Corporation
- Helen of Troy Limited
- Spectrum Brands Holdings, Inc.
- Dyson Limited
- Havells India Ltd.
- Koninklijke Philips N.V
- Panasonic Holdings Corporation
- Coty, Inc.
Market Report Segmentation
By Application (Volume, Thousand Units, USD Billion, 2020-2031)- Commercial
- Household
- Hypermarkets & Supermarkets
- Online
- Specialty Stores
- Others
- Hair Dryer
- Hot Brushes
- Crimpers & Wavers
- Hair Clippers
- Hot Rollers
- Multistylers
- Curling Irons
- Hair Straightener
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Hair Styling Tools Market by Application
Chapter 5. Global Hair Styling Tools Market by Distribution Channel
Chapter 6. Global Hair Styling Tools Market by Product
Chapter 7. Global Hair Styling Tools Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- The Procter & Gamble Company
- Conair LLC (American Securities LLC)
- Wahl Clipper Corporation
- Helen of Troy Limited
- Spectrum Brands Holdings, Inc.
- Dyson Limited
- Havells India Ltd.
- Koninklijke Philips N.V
- Panasonic Holdings Corporation
- Coty, Inc.
Methodology
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